Sunday 23 September 2012

Variable Data

When information is created and targeted specifically for an individual, they will ultimately give a better response. Variable Data printing can make sure the message conforms to the audience. Variable Data is the process of changing information from document to document within a single print run. There are several ways this can be achieved.

One way is through Mail Merging which is using a different name and address for each piece. One of the most specific uses of Variable Data though is through Personalisation. Using words and photos you can create a piece that is "personalized" for an individual. Produce a letter to an individual using their name, their photo and information pertaining only to them. Another example is; a resort that offers multiple amenities, can directly target special interests to various individuals or groups. The resort can target them by creating a personalised brochure for each individual or family with their special amenities interests - enticing them to return. If you have 100 customers, all with specialised interests, you can personalise all 100 brochures in a single print run.
The capabilities are endless with Variable Data. With a little imagination, good consumer knowledge, and a correct customer database file, you can produce a more marketable piece.

All That Glitters Is Not Gold!

Don't believe the hype.

I've just seen a TV advertisement for Vista Print and they were singing the praises of their business card prices so I thought I'd investigate further.

I went to their website and the first thing I discovered is that they have finally realised that customers want their cards printed on card rather that medium weight paper as they now have a premium 350g weight available as an extra option.

The most surprising thing I noticed though was the price. After processing a faux order I discovered that 500 single-sided business cards on 350g gloss came in at £30.20 + VAT with the following delivery charges - Slow: 21 Days £4.02, Standard: 14 Days £6.25, Priority: 7 Days £9.17, Rush+: 3 Business Days with order tracking £15.55 and Express: 2 Business Days with order tracking £19.44

Compare the above with Media Design and Print's prices for exactly the same thing:
Standard 2 day service: £25.00 + VAT with collection free from our premises or £5.00 courier to any address in the UK.

Combined with the personal service that we provide, we believe this must be the best offer in Northern Ireland if not the UK.

Our existing customers know the quality of our service but if you haven't used us before why not give us a call tomorrow on 028 9045 9864, you'll not be disappointed.

The Team

Friday 21 September 2012

Another Busy Week

Thanks once again to everyone for their much valued custom this week.

Media Design and Print continue to build on a solid reputation for affordable high quality printing with unparalleled customer service and express delivery times.

Have a good weekend and check in again next week.


Tuesday 18 September 2012

All visitors advised to wear sunglasses

A word of warning to all visitors to Media Design and Print today.

Harold and Glenn are wearing ridiculously LOUD shirts; sunglasses are strongly recommended in the interests of eye safety ;-)


Monday 17 September 2012

Bleed settings

Hi guys, we get quite a few queries regularly asking what "bleed" is.

For those unfamiliar with the term, “bleed” refers to an area of printed image that goes beyond the edge of the trimmed paper or board. If you would like an image or graphic to run right up to the edge of a page, then it should “bleed” over the trim line by at least 3mm. This allows some tolerance for trimming and ensures your image or graphic meets the edge precisely.